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10 Significant Things You Likely Didn't Know About Social Media But Should | Fast Company

We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing.

Who doesn’t love a good statistic, especially one that has an actionable next step?

You’re likely to find a sea of statistics for social media—I know I’m amazed at how many are out there. My favorite finds are those that are just a bit surprising or unique or even counterintuitive.

I’ve saved some of the best social media stats I’ve found over the past few months and I’m happy to share them here with you. Keep reading to see some fun, surprising, and (you guessed it) actionable stats for how you can better share on social media. Got any stats that you’ve found helpful? I’d love to hear about them in the comments.

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INFOGRAPHIC: Guide To Facebook’s Ad Targeting - AllFacebook

Facebook has been continually expanding its ad-targeting options, and Facebook advertising platform Qwaya created an infographic that offers information on all of the choices available to marketers on the social network.

Qwaya wrote in a blog post:

Most advertisers know that Facebook offers some quite impressive targeting capabilities. What most don’t understand, however, is just how impressive these are. With around one-fifth of the world’s population on Facebook, the reach is massive, to say the least, and combined with the granularity of Facebook’s user data, the marketing opportunity really is insane.

In this infographic, we’ve outlined all the options you currently have when building a target audience on Facebook. Hopefully it can help shed some light on the opportunity that awaits when trying to reach the people that really matter to your business.

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The 4 quadrants of marketing management, a 2x2 model - Chief Marketing Technologist

Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some circles — I’ve mulled over the inherent tension between innovation and optimization for a while.

They’re two different mindsets.

At its best, innovation is about exploring a wide range of bold, new ideas that challenge the status quo — often questioning assumptions that an organization takes for granted. Many of these daring experiments don’t work out, but that’s okay, as long as they “fail fast.” You’re panning for gold, which means sifting through a lot of dirt.

On the other end of the spectrum, optimization is about refining a raw idea — making it more effective and efficient. You’re exploiting a previously discovered innovation. You’re leveraging assumptions about an idea to scale it up, to standardize its execution across your organization. You’re turning those gold nuggets into priceless jewelry.

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Boost Posts or Promoted Posts on Facebook: Which is Better? | Social Media Examiner

Are you confused by Facebook’s advertising options?

Do you know when you should use boost posts vs. promoted posts?

Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.

In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

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5 Little-known YouTube Features for Marketers | Social Media Examiner

Are you using YouTube as part of your social media marketing strategy?

Do you want to reach more viewers and optimize the quality of your videos?

There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach.

In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.

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17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion.

This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.

Here is how you can attract scores of new visitors with your content:

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A Guide To Validating Product Ideas With Quick And Simple Experiments | Smashing Magazine

You probably know by now that you should speak with customers and test your idea before building a product. What you probably don’t know is that you might be making some of the most common mistakes when running your experiments.

Mistakes include testing the wrong aspect of your business, asking the wrong questions and neglecting to define a criterion for success. This article is your guide to designing quick, effective, low-cost experiments.

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Paid vs. Organic: Which Traffic Source Is Better?

When it comes to search, deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) is not easy. The right answer depends on a variety of factors including audience behavior, available budget, and your organization’s marketing goals.

Often, the answer to the paid vs. search question isn’t either/or. It’s a matter of striking the right balance.

To help, we’ve put together some key things to consider when implementing the right SEO/PPC balance for your organization. But first, let’s review the major difference between paid and organic search.

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Marketing Strategy - Growth-Hack Your Business With $0 : MarketingProfs Article

Budgets are marketing’s biggest myth. The idea is innocent enough: Companies will dedicate a conservative sum of money to user acquisition and customer retention. But here’s the thing. If you’re running your marketing programs right, your budget shouldn’t even matter. It should be uncapped.

Keep in mind that we don’t encourage business owners to go out and spend $1 million overnight. That would be insane. What we’re saying is that it’s possible to scale your marketing budget—i.e., starting with a small spend and building it up incrementally.

That growth-hacking process takes rigorous discipline. Start with a test, measure results, and scale up in areas when you are successful. And it’s possible to start this process with $0. You need to focus your time on actions that generate an ROI, even if you’re not spending money.

Get started immediately with the following four critical tips.

Read more:

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What if 1,000 marketing technology vendors were the new normal? - Chief Marketing Technologist


That was probably the most common remark to my latest marketing technology landscape. Well, aside from more colorful exclamations that decorum prevents me from repeating.

And the truth is that this graphic, even with nearly 1,000 companies represented, was far from complete.

There are hundreds of great companies that weren’t included: AppNexus, AdColony, Addroid, Adestra, Aginity, Ambassador, Amobee, Amplifinity, Avoka, and AWeber are just the ones beginning with the letter “A” that people noted in the comments so far! Mea culpa. I even missed entire categories that begin with “A” such as Affiliate Marketing and Agency Operations.

The marketing technology space is gargantuan. (So rarely have an opportunity to use that word.) There are so many vendors that it’s impossible to wrap your head around all of them. And new ones continue to launch at a prodigious rate.

Hence people feel, quite viscerally, that the space is overcrowded.

The logical conclusion — other things being equal — is that consolidation is inevitable. A few companies will grow to dominate the landscape. The rest will be acquired or killed. Across the history of business software, that narrative of consolidation has played out again and again. So it’s natural to linearly extrapolate the pattern and predict that the same will happen with marketing technology too.

But what if other things weren’t equal?