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5 Little-known YouTube Features for Marketers | Social Media Examiner

Are you using YouTube as part of your social media marketing strategy?

Do you want to reach more viewers and optimize the quality of your videos?

There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach.

In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.

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17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion.

This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.

Here is how you can attract scores of new visitors with your content:

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A Guide To Validating Product Ideas With Quick And Simple Experiments | Smashing Magazine

You probably know by now that you should speak with customers and test your idea before building a product. What you probably don’t know is that you might be making some of the most common mistakes when running your experiments.

Mistakes include testing the wrong aspect of your business, asking the wrong questions and neglecting to define a criterion for success. This article is your guide to designing quick, effective, low-cost experiments.

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Paid vs. Organic: Which Traffic Source Is Better?

When it comes to search, deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) is not easy. The right answer depends on a variety of factors including audience behavior, available budget, and your organization’s marketing goals.

Often, the answer to the paid vs. search question isn’t either/or. It’s a matter of striking the right balance.

To help, we’ve put together some key things to consider when implementing the right SEO/PPC balance for your organization. But first, let’s review the major difference between paid and organic search.

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Marketing Strategy - Growth-Hack Your Business With $0 : MarketingProfs Article

Budgets are marketing’s biggest myth. The idea is innocent enough: Companies will dedicate a conservative sum of money to user acquisition and customer retention. But here’s the thing. If you’re running your marketing programs right, your budget shouldn’t even matter. It should be uncapped.

Keep in mind that we don’t encourage business owners to go out and spend $1 million overnight. That would be insane. What we’re saying is that it’s possible to scale your marketing budget—i.e., starting with a small spend and building it up incrementally.

That growth-hacking process takes rigorous discipline. Start with a test, measure results, and scale up in areas when you are successful. And it’s possible to start this process with $0. You need to focus your time on actions that generate an ROI, even if you’re not spending money.

Get started immediately with the following four critical tips.

Read more:

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What if 1,000 marketing technology vendors were the new normal? - Chief Marketing Technologist


That was probably the most common remark to my latest marketing technology landscape. Well, aside from more colorful exclamations that decorum prevents me from repeating.

And the truth is that this graphic, even with nearly 1,000 companies represented, was far from complete.

There are hundreds of great companies that weren’t included: AppNexus, AdColony, Addroid, Adestra, Aginity, Ambassador, Amobee, Amplifinity, Avoka, and AWeber are just the ones beginning with the letter “A” that people noted in the comments so far! Mea culpa. I even missed entire categories that begin with “A” such as Affiliate Marketing and Agency Operations.

The marketing technology space is gargantuan. (So rarely have an opportunity to use that word.) There are so many vendors that it’s impossible to wrap your head around all of them. And new ones continue to launch at a prodigious rate.

Hence people feel, quite viscerally, that the space is overcrowded.

The logical conclusion — other things being equal — is that consolidation is inevitable. A few companies will grow to dominate the landscape. The rest will be acquired or killed. Across the history of business software, that narrative of consolidation has played out again and again. So it’s natural to linearly extrapolate the pattern and predict that the same will happen with marketing technology too.

But what if other things weren’t equal?

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Strategy, marketing, and technology are all intertwined - Chief Marketing Technologist

Marketing, Technology, and Strategy

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. “Digital marketing is too damn complicated!”

It’s a terrific discussion about the interplay between marketing, technology, IT, strategy, and process. These were some of the points raised in their chat:

“Technology is definitely outpacing our ability to consume it as marketers.”
Buying technology is not a good way to figure out your strategy.
Most marketers aren’t using the technology they already have very well.
These problems happen when marketers are in charge of technology purchases.
Marketing and IT need to be better aligned and more collaborative.
You should determine your strategy and process first, and then find the right software to execute that — fit the tool to the problem, not the problem to the tool.
The only thing technology can do is make your processes more efficient.

I agree enthusiastically with about 75% of that. But there are three points I’d make:

Marketing technology is not just about efficiency — it’s about experiences.
The relationship between strategy and technology is circular, not linear.
Marketers cannot abdicate their responsibility to understand technology.

Strategy, marketing, and technology are all intertwined. To reference the How to Draw an Owl post from Seth Godin that Joe and Robert mention later in their podcast, the reality is more complex than just drawing two circles.

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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2014) Thumbnail

The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes.

A high-resolution PDF version is also available (14.3MB). Please feel free to copy, repost, distribute, and use this graphic “as is” in any context you’d like.

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The Ultimate Guide to Startup Marketing

Great presentation on Slideshare!  Start-up marketing is always a bit different than marketing in a larger company partly because everything requires you to start from scratch.  You can use this guide as a good baseline and build on it from there.

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Niketown on Newbury Street, Boston

Content Marketing Goals
Content without a goal is art, not marketing.

Dear content marketer,

I think it’s time we had a little talk.

What you’re doing isn’t really marketing, at least not in any way that marketing was ever done before “content marketing” came along.

Before you flash that smug smile, dismiss me, tell me I don’t get it, and continue getting people to “know, like, and trust” you, I’m going to let you in on a little secret…